http://www.leftmapping.com.ar intangible assets management Mon, 30 Jan 2012 15:46:59 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 How charities can use social networks to gain engagement, support and action http://www.leftmapping.com.ar/index.php/2012/01/how-charities-can-use-social-networks-to-gain-engagement-support-and-action/ http://www.leftmapping.com.ar/index.php/2012/01/how-charities-can-use-social-networks-to-gain-engagement-support-and-action/#comments Mon, 30 Jan 2012 15:46:59 +0000 Gonzalo Pereyra de Olazabal http://www.leftmapping.com.ar/?p=226 Social media allows you to open up a whole new approach to supporter engagement. By Tom Latchford. Published in The Guardian, 30 January 2012.

]]> http://www.leftmapping.com.ar/index.php/2012/01/how-charities-can-use-social-networks-to-gain-engagement-support-and-action/feed/ 0 Why RIM Does Not Have to be Another Kodak http://www.leftmapping.com.ar/index.php/2012/01/why-rim-does-not-have-to-be-another-kodak/ http://www.leftmapping.com.ar/index.php/2012/01/why-rim-does-not-have-to-be-another-kodak/#comments Sat, 21 Jan 2012 09:40:39 +0000 Gonzalo Pereyra de Olazabal http://www.leftmapping.com.ar/?p=224 Published in the Lowdown, January 20th, 2012.

]]> http://www.leftmapping.com.ar/index.php/2012/01/why-rim-does-not-have-to-be-another-kodak/feed/ 0 The last Kodak moment? http://www.leftmapping.com.ar/index.php/2012/01/the-last-kodak-moment/ http://www.leftmapping.com.ar/index.php/2012/01/the-last-kodak-moment/#comments Thu, 19 Jan 2012 12:02:28 +0000 Gonzalo Pereyra de Olazabal http://www.leftmapping.com.ar/?p=220 Kodak is at death’s door; Fujifilm, its old rival, is thriving. Why?
Published in The Economist, Jan 14th 2012.

]]> http://www.leftmapping.com.ar/index.php/2012/01/the-last-kodak-moment/feed/ 0 Retail Therapy http://www.leftmapping.com.ar/index.php/2012/01/retail-therapy/ http://www.leftmapping.com.ar/index.php/2012/01/retail-therapy/#comments Fri, 06 Jan 2012 23:40:49 +0000 Gonzalo Pereyra de Olazabal http://www.leftmapping.com.ar/?p=218 How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing. Published in The Economist, Dec 17th 2011.

]]> http://www.leftmapping.com.ar/index.php/2012/01/retail-therapy/feed/ 0 9 Magic Metrics Your Organization Needs to Adopt http://www.leftmapping.com.ar/index.php/2012/01/9-magic-metrics-your-organization-needs-to-adopt/ http://www.leftmapping.com.ar/index.php/2012/01/9-magic-metrics-your-organization-needs-to-adopt/#comments Wed, 04 Jan 2012 11:00:05 +0000 Gonzalo Pereyra de Olazabal http://www.leftmapping.com.ar/?p=215 Published in Business Finance. June 2, 2011.

]]> http://www.leftmapping.com.ar/index.php/2012/01/9-magic-metrics-your-organization-needs-to-adopt/feed/ 0 Tech Startups Need Non-Techies to Succeed http://www.leftmapping.com.ar/index.php/2011/12/tech-startups-need-non-techies-to-succeed/ http://www.leftmapping.com.ar/index.php/2011/12/tech-startups-need-non-techies-to-succeed/#comments Sat, 03 Dec 2011 11:14:03 +0000 Gonzalo Pereyra de Olazabal http://www.leftmapping.com.ar/?p=213 By Ndubuisi Ekekwe, published in Harvard Business Review , 12/02/11.

]]> http://www.leftmapping.com.ar/index.php/2011/12/tech-startups-need-non-techies-to-succeed/feed/ 0 It’s Innovation Time http://www.leftmapping.com.ar/index.php/2011/12/it%e2%80%99s-innovation-time-2/ http://www.leftmapping.com.ar/index.php/2011/12/it%e2%80%99s-innovation-time-2/#comments Thu, 01 Dec 2011 09:53:26 +0000 Gonzalo Pereyra de Olazabal http://www.leftmapping.com.ar/?p=210 The new demand environment is pushing IT services companies to create IP-led products and platforms. By NANDITA DATTA. Published in Outlook Business,11/26/11.

]]> http://www.leftmapping.com.ar/index.php/2011/12/it%e2%80%99s-innovation-time-2/feed/ 0 Can a colour be a trademark? II http://www.leftmapping.com.ar/index.php/2011/11/can-a-colour-be-a-trademark-ii/ http://www.leftmapping.com.ar/index.php/2011/11/can-a-colour-be-a-trademark-ii/#comments Wed, 23 Nov 2011 17:26:49 +0000 Gonzalo Pereyra de Olazabal http://www.leftmapping.com.ar/?p=204 Cadbury Trademarks Purple Chocolate Wrappers, Wins 3-Year Battle With Nestle . Published in the Huff Post, 11/11/23.

]]> http://www.leftmapping.com.ar/index.php/2011/11/can-a-colour-be-a-trademark-ii/feed/ 0 Can a colour be a trademark? http://www.leftmapping.com.ar/index.php/2011/11/can-a-colour-be-a-trademark/ http://www.leftmapping.com.ar/index.php/2011/11/can-a-colour-be-a-trademark/#comments Thu, 17 Nov 2011 20:02:29 +0000 Gonzalo Pereyra de Olazabal http://www.leftmapping.com.ar/?p=201 Louboutin v YSL , The Economist, 08/20/11.

]]> http://www.leftmapping.com.ar/index.php/2011/11/can-a-colour-be-a-trademark/feed/ 0 Entrepreneurship Ecosystem http://www.leftmapping.com.ar/index.php/2011/11/entrepreneurship-ecosystem/ http://www.leftmapping.com.ar/index.php/2011/11/entrepreneurship-ecosystem/#comments Fri, 11 Nov 2011 10:54:39 +0000 Gonzalo Pereyra de Olazabal http://www.leftmapping.com.ar/?p=199 Introducing the Entrepreneurship Ecosystem: Four Defining Characteristics . Published in Forbes, 5/25/2011/

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