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Autodiagnóstico
El servicio de autodiagnóstico gratuito es una guía inicial para situar a los intangibles y a su organización ComenzarVea también
Category Archives: Uncategorized
The last Kodak moment?
Kodak is at death’s door; Fujifilm, its old rival, is thriving. Why? Published in The Economist, Jan 14th 2012.
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Retail Therapy
How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing. Published in The Economist, Dec 17th 2011.
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9 Magic Metrics Your Organization Needs to Adopt
Published in Business Finance. June 2, 2011.
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Tech Startups Need Non-Techies to Succeed
By Ndubuisi Ekekwe, published in Harvard Business Review , 12/02/11.
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It’s Innovation Time
The new demand environment is pushing IT services companies to create IP-led products and platforms. By NANDITA DATTA. Published in Outlook Business,11/26/11.
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Can a colour be a trademark? II
Cadbury Trademarks Purple Chocolate Wrappers, Wins 3-Year Battle With Nestle . Published in the Huff Post, 11/11/23.
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Can a colour be a trademark?
Louboutin v YSL , The Economist, 08/20/11.
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Entrepreneurship Ecosystem
Introducing the Entrepreneurship Ecosystem: Four Defining Characteristics . Published in Forbes, 5/25/2011/
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Download of audiovisual works in Brazil
Interesting news on tax aspects of the download of audiovisual works in Brazil . Published by Daniel Mariz Gudiño and Nara Regina de Souza, 03/25/11,
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Occupy Wall Street Applies for a Trademark
The Lowdon , published 11/01/2011.
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