Category Archives: Uncategorized

Social media allows you to open up a whole new approach to supporter engagement. By Tom Latchford. Published in The Guardian, 30 January 2012.

Published in the Lowdown, January 20th, 2012.

Kodak is at death’s door; Fujifilm, its old rival, is thriving. Why? Published in The Economist, Jan 14th 2012.

How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing. Published in The Economist, Dec 17th 2011.

Published in Business Finance. June 2, 2011.

By Ndubuisi Ekekwe, published in Harvard Business Review , 12/02/11.

The new demand environment is pushing IT services companies to create IP-led products and platforms. By NANDITA DATTA. Published in Outlook Business,11/26/11.

Cadbury Trademarks Purple Chocolate Wrappers, Wins 3-Year Battle With Nestle . Published in the Huff Post, 11/11/23.

Louboutin v YSL , The Economist, 08/20/11.

Introducing the Entrepreneurship Ecosystem: Four Defining Characteristics . Published in Forbes, 5/25/2011/