The last Kodak moment?

Kodak is at death’s door; Fujifilm, its old rival, is thriving. Why?
Published in The Economist, Jan 14th 2012.

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Retail Therapy

How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing. Published in The Economist, Dec 17th 2011.

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9 Magic Metrics Your Organization Needs to Adopt

Published in Business Finance. June 2, 2011.

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Tech Startups Need Non-Techies to Succeed

By Ndubuisi Ekekwe, published in Harvard Business Review , 12/02/11.

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It’s Innovation Time

The new demand environment is pushing IT services companies to create IP-led products and platforms. By NANDITA DATTA. Published in Outlook Business,11/26/11.

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Can a colour be a trademark? II

Cadbury Trademarks Purple Chocolate Wrappers, Wins 3-Year Battle With Nestle . Published in the Huff Post, 11/11/23.

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Can a colour be a trademark?

Louboutin v YSL , The Economist, 08/20/11.

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Entrepreneurship Ecosystem

Introducing the Entrepreneurship Ecosystem: Four Defining Characteristics . Published in Forbes, 5/25/2011/

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Download of audiovisual works in Brazil

Interesting news on tax aspects of the download of audiovisual works in Brazil . Published by Daniel Mariz Gudiño and Nara Regina de Souza, 03/25/11,

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Occupy Wall Street Applies for a Trademark

The Lowdon , published 11/01/2011.

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