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Autodiagnóstico
El servicio de autodiagnóstico gratuito es una guía inicial para situar a los intangibles y a su organización ComenzarVea también
Author Archives: Gonzalo Pereyra de Olazabal
El lenguaje de programación no está protegido por el copyright
El código fuente y el código objeto de un programa de ordenador están protegidos por los derechos de autor en Europa. En cambio, la funcionalidad y el lenguaje de programación de ese mismo programa no gozan de esta protección jurídica, … Continue reading
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What Would Guttenberg Say? Facebook Attempts to Trademark ‘Book.’ Seriously
Published in the LowDown, March 26, 2012.
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What is Innovation Governance? – Definition and Scope
By Professor Jean-Philippe Deschamps. Published 03/12/12 in Innovation Management.
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Finding gold in old brands
By R. SRINIVASAN, Published in The Hindu Business Times
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What Pharma Can Learn From the Railroads and IBM
Published by Dave Chase, TechCrunch.
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Reinforcing Employee Engagement
Published in BrandChannel, October 8, 2010.
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Google and online privacy
All together now. Published in The Economist, Jan 25th 2012.
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How charities can use social networks to gain engagement, support and action
Social media allows you to open up a whole new approach to supporter engagement. By Tom Latchford. Published in The Guardian, 30 January 2012.
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Why RIM Does Not Have to be Another Kodak
Published in the Lowdown, January 20th, 2012.
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The last Kodak moment?
Kodak is at death’s door; Fujifilm, its old rival, is thriving. Why? Published in The Economist, Jan 14th 2012.
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