Author Archives: Gonzalo Pereyra de Olazabal

El lenguaje de programación no está protegido por el copyright

El código fuente y el código objeto de un programa de ordenador están protegidos por los derechos de autor en Europa. En cambio, la funcionalidad y el lenguaje de programación de ese mismo programa no gozan de esta protección jurídica, … Continue reading

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What Would Guttenberg Say? Facebook Attempts to Trademark ‘Book.’ Seriously

Published in the LowDown, March 26, 2012.

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What is Innovation Governance? – Definition and Scope

By Professor Jean-Philippe Deschamps. Published 03/12/12 in Innovation Management.

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Finding gold in old brands

By R. SRINIVASAN, Published in The Hindu Business Times

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What Pharma Can Learn From the Railroads and IBM

Published by Dave Chase, TechCrunch.

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Reinforcing Employee Engagement

Published in BrandChannel, October 8, 2010.

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Google and online privacy

All together now. Published in The Economist, Jan 25th 2012.

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How charities can use social networks to gain engagement, support and action

Social media allows you to open up a whole new approach to supporter engagement. By Tom Latchford. Published in The Guardian, 30 January 2012.

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Why RIM Does Not Have to be Another Kodak

Published in the Lowdown, January 20th, 2012.

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The last Kodak moment?

Kodak is at death’s door; Fujifilm, its old rival, is thriving. Why? Published in The Economist, Jan 14th 2012.

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